All eyes will be on the matchup between the Seattle Seahawks and the New England Patriots when Super Bowl LX kicks off at Levi Stadium. Fans will cheer for touchdowns, debate halftime commercials and celebrate every big play. Behind every ice-cold beverage and game day bite is a critical temperature-controlled system most people never see.
Stadium walk-in coolers and freezers built from high performance insulated panels are the unseen heroes of the Super Bowl experience. These controlled environments operate nonstop before, during and after the game to keep concessions moving, products fresh and fans satisfied. When there are over 65,000 fans in attendance, cold storage performance is not optional. With Super Bowl ticket prices averaging several thousand dollars per fan, expectations for food quality, speed and consistency are higher than ever.
Stadiums Operate Like High Volume Foodservice Facilities
Modern stadiums have evolved far beyond rows of seats and a scoreboard. Today’s venues function like an efficient network of high-volume foodservice operations delivering thousands of meals and beverages in a short window of time. Concession operations rely on stadium commercial foodservice refrigeration systems to handle peak demand without interruption.
On Super Bowl Sunday the scale inside the stadium is extraordinary. Recent Super Bowls have hosted between 65,000 and 75,000 fans in attendance depending on venue capacity. At this scale, concession stands move tens of thousands of food items and beverages over just a few hours. The average NFL stadium operates around 100 concession locations with some venues exceeding 150 creating a complex network of service points that all depend on centralized and distributed foodservice walk-in cold storage systems.
Insulated panel cold storage environments must support event preparation, advanced temperature control for rapid service during break periods and proper storage long after the final whistle. In an environment with no room for failure, stadium refrigeration systems directly impact revenue operations and fan experience. Studies show nearly all NFL fans purchase food or beverages during a game, and more than half say they would spend more if lines moved faster.
Precision Walk-in Engineering and Project Coordination
Levi Stadium relies on commercial controlled environments to meet these demands. KPS Global is proud to have designed and manufactured custom stadium walk-in coolers and freezers that support major sporting events including the 2026 Super Bowl LX.
KPS Global manufactures insulated panel systems used to build walk-in coolers and freezers for large scale stadiums, arenas and industrial facilities. With manufacturing locations across North America and a reputation for supporting complex stadium projects we partner with dealers to operators, architects, foodservice equipment dealers and contractors to deliver high quality custom panel systems.
Projects of this scale require precise coordination across engineering, manufacturing, logistics and installation. For Levi Stadium, KPS Global manufactured insulated panels at our manufacturing facility in Goodyear, Arizona and delivered custom walk-in coolers designed to fit the stadium’s traffic flow and operational requirements. Panel dimensions, door configurations and installation sequencing were engineered to support thermal efficiency and long-term performance. For large stadium and high-volume foodservice projects, dealers typically lead specification, sales and project coordination, working with KPS Global as the manufacturing and engineering partner.
Custom Cold Storage Built for Stadium Operations
Every stadium presents unique challenges from space constraints to traffic patterns to peak volume service. KPS Global designs insulated panel walk-in coolers and freezers to integrate seamlessly into each venue’s footprint.
By tailoring each controlled environment to the stadium’s operational needs, KPS Global helps operators reduce risk, maintain food safety and deliver consistent service during their busiest events. NFL stadiums can generate between one and two million dollars in concession revenue on game day which means even a small disruption can have an immediate financial impact. These systems are typically specified, sold and supported through experienced foodservice equipment dealers who understand the operational demands of large stadium environments.
Supporting Beverage Demand at Peak Volume
Beverage service is a critical part of the fan experience especially during championship events. In addition to walk-in coolers and freezers, stadiums depend on insulated keg coolers to support high volume beverage service across a wide range of concession locations.
KPS Global develops walk-in keg coolers engineered for consistent temperature control, durability and fast service. These systems help concession teams move large volumes efficiently while maintaining product quality during peak demand periods. Our keg coolers keep beer at the ideal temperature, so every pour is ice-cold and keeps fresh. With the average NFL fan paying more than fifteen dollars for a beer and hot dog expectations are extremely high.
When beverage demand peaks, walk-in cold storage helps teams restock faster, reduce line times and keep fans focused on the game instead of waiting at the counter.
Custom Solutions for New Builds and Retrofits
Whether supporting new stadium construction or complex retrofits, KPS Global custom manufactures insulated walk-in systems to meet each venue’s requirements. From early design collaboration to manufacturing and delivery, we bring over 75 years of proven experience and dependable execution to every project.
As the Seattle Seahawks and the New England Patriots take the field, KPS Global will be doing what we do best behind the scenes delivering reliable walk-in coolers, freezers and keg coolers built for moments like this. In environments where every square foot, every minute and every sale matters. KPS Global provides a walk-in infrastructure that keeps stadiums performing at their peak. When the stakes are highest, KPS Global delivers.
Contact KPS Global to inquire about walk-in coolers, freezers or keg coolers for stadium foodservice applications.
