With the COVID-19 pandemic shifting most shopping toward the realm of eCommerce, the transition to online grocery shopping has been accelerated. Retailers and grocers need to keep up, but many challenges and potential pitfalls exist in converting their traditional in-store experience to one that translates in a mostly digital transaction.
“There is a plethora of reasons for that,” McMenamin said. “First and foremost, there are a lot of new players and new technology in this segment. There are robotics, automation, and things that we have yet to come across. There is a lot of knowledge that has to be learned on the fly.”
Food safety is also paramount to the success of any OGP. One bad experience can cause a ripple effect not only for a specific retailer, but for the entire industry.
There isn’t a one-size-fits-all solution, which makes working with a knowledgeable partner like KPSG that can guide retailers and grocers to a playbook that works for their specific requirements and goals.
“Even if you do all of the things that you think you should do right, there still could be issues,” Costanza said.
KPSG is uniquely positioned to aid in these efforts because cold storage lies at the heart of any successful OGP. It’s not “just” cold storage – it’s a complex answer to a complex problem, and KPSG has the experience to find the path forward.