The holiday season is not only a time for festivities and joy but also a period where consumer behaviors start trending especially in the realm of grocery shopping. Let’s dive into the top trends that we have seen this holiday season.
Using For Technology For Convenience
One of the top trends we’ve seen this holiday season in grocery stores is the integration of technology and how customers are using it to make grocery shopping easy and convenient.
From AI-powered shopping assistants to online ordering for online grocery pickup and delivery, consumers are increasingly relying on tech solutions to streamline their shopping experience.
We’ve continued to see sustainability trending across customers grocery shopping for the holiday season. More shoppers are looking for sustainable packaging, locally sourced goods, and ethical production methods for their grocery store goods.
Each year we have seen an increasing focus on health as people move toward the new year, resolutions and goals. With this trend consumers are opting for organic, natural, and nutritious alternatives when purchasing holiday staples and festive treats. The demand for plant-based, gluten-free, and allergen-friendly products has risen in popularity.
Customized meal kits and DIY food items have continued gaining popularity during the holiday season. Consumers are seeking personalized shopping experiences and meal choices within grocery stores that resonate with them and their specific needs. Grocery stores leverage data analytics to offer tailored recommendations and exclusive deals to create a more individualized shopping experience this holiday season.
Budgeting / Planning Ahead
With the economic challenges hitting everyone this holiday season, more than ever, consumers planned ahead and budgeted wisely for their holiday grocery shopping.
In conclusion, holiday grocery shopping in 2023 is witnessing a transformation driven by sustainability, health awareness, and personalized experiences. As consumers seek convenience without compromising, retailers are adapting their strategies to meet these evolving demands, ultimately shaping a more dynamic and fulfilling holiday shopping landscape.
Want to learn more about 2023 grocery shopping trends? Take a look at FMI U.S Grocery Shopper Trends 2023 Report.